Kickback 003

Brand Identity, Motion

For UFV SUS

UFV’s largest student-led event. Kickback 003 was the third annual and largest yet, featuring live music, a beer garden, games, and more. The prompt for this year was “the last taste of summer” which prompted turning the lightning bolt, Kickback’s main symbol, into an ice-cream cone. The identity and strategy was developed with the marketing team at UFV SUS.